Better Homes And Gardens Real Estate Star - Chris Parsons
Better Homes and Gardens Real Estate has five core values represented by the acronym PAIGE: passion, authenticity, innovation, growth and excellence.
When the brand re-launched in 2008, CEO Sherry Chris announced a clear focus for Better Homes and Gardens Real Estate on tools, technology and service. This included the ability for affiliated brokers and agents to access PinPoint, an exclusive program that provides access to Meredith’s database of consumers who interact with the Better Homes and Gardens brand through the magazine, website and other Meredith brands.
In 2010, Better Homes and Gardens Real Estate launched the “Beta Brokerage,” a business model of competing brokerages listed and detailed on the Better Homes and Gardens Real Estate blog, as an example of “brokerages (that) have been influenced by the times and are remodeling themselves to meet the future head on,'' said Chris. These brokerages collaborated to supply information on their marketing tactics, consumer outreach, business practices and more